Achieve Something Special™
This Isn’t Lip-Service, Hype or Overpromise.
Achievement Is Deeply-Rooted In The Culture Of Chaney Marketing.
Al Chaney has leveraged his experience wisely, thought strategically, influenced broadly, led effectively and achieved routinely. His career can be succinctly characterized as one of collaboration, innovation, and achieving desired results.
Turned around the Total Cereal brand after 5 years of decline in only 10 short months, achieving significant results by reviving the venerable Stacking Bowls campaign
Was the leader and chief executive sponsor of the complete rebranding effort of Marshfield Clinic, which drove the organization to the top of healthcare name recognition rankings in Wisconsin
Led the entire multi-functional marketing team for the first mega-/twin-pack cereal to be distributed in Costco, Sam’s Club and other warehouse stores
Led the fastest cereal roll-out, at the time, in the history of General Mills by introducing a cereal specifically-formulated to the taste preferences of the U.S. Hispanic audience
Developed and executed the formative research at The Pillsbury Company which led to the introduction of food offerings at Target Stores
Developed and implemented Marshfield Clinic’s 100th Anniversary celebratory campaign which brought system-wide awareness to the Clinic’s brand
Samples of our Work
Al is a highly-respected and award-winning marketer. During his 10 years at Marshfield Clinic, he was recognized by with Aster awards, which honor excellence in healthcare marketing; as well as awards from HMR, Global Healthcare, CLIO Healthcare, Ragan Healthcare and the Cancer Awareness Awards.
This is one of the first three commercials we produced in Marshfield Clinic’s "Life Has Its Moments" campaign. It pays homage to a favorite central Wisconsin pastime, bowling. How does it relate to healthcare? Well, the point of healthcare is to allow us to be well and to do the things we want to do when we want to do them, like bowling!
This second generation spot was shot in the Twin Cities with an actual local high school football team. Again, we went into this shoot with no designs on getting a 60-second spot. However, our talented director, creative team and crew were aligned. They yielded another award winning and effective spot. Enjoy!
This sentimental 60-second epic was the first spot we shot in the "Life Has Its Moments" campaign. Originally planned and shot as a 30-second commercial. We quickly realized the footage was compelling. So, with a fine cast, a visionary director and talented creative team, we pulled-out a very memorable and unique spot.
This is not a typical healthcare spot. However, it's familiar family event setting and subtle humor is fun to watch over and over, again. Perhaps, you recognize the Pug. He, also, appeared in the movie, Men In Black. Healthcare is vital to helping people experience these moments in good health with family and friends.
“I had the pleasure of working with, and learning a great deal from Al while serving together at Marshfield Clinic. Al is among the most talented leaders I have ever worked with, equally strong with tactical and strategic challenges. Al knows how to develop a compelling vision, gain enthusiastic support, and achieve positive change. He intuitively connects with people and quickly establishes trust. Al is the kind of leader I would work again in a heartbeat, and he is an asset to any organization.”